What Makes for Successful Social Media for Authors?
Spoiler: it’s not just about sales
6 min readNov 11, 2022
Back in December 2021, a piece in The New York Times caused a bit of a stir in the author community online. It claimed that publishers are increasingly skeptical about whether even millions of followers on social media can translate to substantial book sales. Naturally, authors had Many Thoughts about this. Whether…
