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For Bookshops, October Is The New December
Start your holiday shopping now!
October, for me, is all about beautiful light and crunching leaves under my feet, adding cardigans back into my wardrobe, and the still relatively new school year full of hope and resolutions. I believe in enjoying each season in its turn and not constantly rushing onto the next thing. If anyone tries to play Christmas music around me before Thanksgiving, I give them a glare that could roast a turkey.
But, this year, with regards to this as to so many things, I’m having to adjust — and if we want our favourite small businesses to survive, we all have to. If you’re buying books, or just wanting to support bookshops so that they make it through this year, please think about starting now.
Here’s why.
Shorter Queues
When you’re shopping for gifts, it’s often helpful to be able to browse and to ask staff for recommendations. While many bookshops are open to customers now, there are often limits on the number of people they can have inside. That often means you’ll have to queue as you wait your turn. The closer it gets to the of the year, the longer that queue will be — and the colder it’ll be outside as you wait.
