99 Ways to Spread the Word About a Book You Love

You’ve bought a book, and you’ve fallen in love. Or, your best friend’s first novel is coming out. How do you make sure as many people hear about these books you love or these authors you care about? I have a feeling, completely unquantifiable and unprovable but borne out by my own experience, that the more times someone hears about or sees a book, the more likely they are at least to check it out and see…